MUMBAI: Streaming giant Netflix has taken another step to make the service more user-friendly, by cancelling the membership of inactive subscribers. It will start asking customers who haven’t used its platform in the past year if they want to keep their subscriptions.

“We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership. And we’ll do the same for anyone who has stopped watching for more than two years,” Netflix product innovation director Eddy Wu said in a statement.

If they don’t confirm that they want to keep subscribing, Netflix will automatically cancel their subscriptions. These inactive accounts represent less than half of one percent of the service’s overall member base, only a few hundred thousand, and are already factored into its financial guidance. 

“We’ve always thought it should be easy to sign up and to cancel. So, as always, anyone who cancels their account and then rejoins within ten months will still have their favourites, profiles, viewing preferences and account details just as they left them. In the meantime, we hope this new approach saves people some hard earned cash,” Wu added.

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