MUMBAI: LaLiga and Facebook has announced the return of the Spanish football league by launching a special series called #BacktoWin, episodes of which will be shown once a week on LaLiga’s Facebook page until the competition returns.
This show will reveal the major news stories from across LaLiga, including the umbrella strategy behind the return of LaLiga Santander and LaLiga SmartBank, kick-off times and the new audio-visual broadcast features set to be rolled out between now and the end of the current campaign.
The weekly, 30-minute episodes of #BacktoWin will be aired until Spanish league resumes. LaLiga president Javier Tebas will feature in the first episode, scheduled on 20 May at 8 pm.
Each episode will see a leading figure from LaLiga and will involve the participation of several LaLiga Santander and LaLiga SmartBank players. They will share their experiences of the quarantine period and their expectations when the competition starts running again.
Football-related content focusing on the return to action will dominate this new show. Viewers set to be entertained with fascinating stats and storylines such as the race to be crowned LaLiga’s top scorer at the end of the season and the latest news along with the new audiovisual features. LaLiga ambassadors will also be seen taking part in a football shirt challenge, competing with each other to see how many shirts they can wear in a minute.
#BacktoWin is a show for all LaLiga fans around the world and will be available on Facebook exclusively in the Indian subcontinent. Fans will also be able to catch the episodes on 24-hour channel LaLigaTV, which is available in a number of countries across the world.
LaLiga India managing director Jose Antonio Cachaza says, “Through this initiative, we will bring exciting and engaging football-related content to the fans. #BackToWin is the slogan launched by LaLiga ahead of the return of league competition. It highlights the real victory in the return of football is the chance for everyone to rediscover the passion and values of the game.”
“The programme will also represent a before and after in LaLiga history. We hope that the show will further expand our fan base to a much larger and diverse audience,” adds Cachaza.
