MUMBAI: Total TV viewership has grown by 24 per cent in week 18 over pre- Covid2019 period and recorded 1.1 trillion viewing minutes. The highest viewership was recorded in week 13. TV viewership is still higher than pre-Covid levels, according to the edition 8 of BARC India & Nielsen.  

Individuals watching TV all seven days a week was 239 million in the pre-Covid2019 period. It peaked 363 million in week 15 and is at 332 million in week 18.

During week 18, total TV consumption increased by 24 per cent all India.  

Prime-time viewing has come down in week 18, most prominent dip being in the south.

For the Hindi GEC segment, the viewership share of top three channels has dropped vs peak levels attained in week 13, courtesy the lack of original programmes. However, viewership share is stable for Hindi news and Hindi movies. 

Genre-wise, news and movies share started to stabilize but continues to operate at higher levels.

Lockdown impact on consumer sentiment

The pandemic is having an impact on public sentiments. According to the report, 85 per cent of Indians are extremely concerned about personal or family's safety. And 82 per cent are concerned about overall public health.

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