MUMBAI: Broadcast Audience Research Council (BARC) has informed that from the coming week, week 17, it will release data with TG as 2+ for all genres. For English, lifestyle and infotainment genres the market has been changed to All India. This change will allow for more direct comparison between genres and aligns with common measurement best practices.

The ratings body said that over the years it has been getting requests to display data for different TG cuts on the website.

“We have evaluated all the requests and to maintain uniformity across, it has been decided that from (coming week) week 17, BARC India will release data on website and mobile with TG as 2+ for all genres and market as All India for English, lifestyle and infotainment genres. This change will allow for more direct comparison between genres and aligns with common measurement best practices,” said the statement.   

Earlier, the cuts were based on different age groups and ABC sections as well as male/female separation.

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