MUMBAI: Admitad has launched a support hotline for advertisers to combat declining sales and demand in the current crisis. The support hotline is intended to provide assistance to advertisers and mitigate losses caused by the COVID-19 pandemic.

Named Black Swan, Admitad’s support hotline aims to make life easy for advertisers and publishers looking for an affiliate marketing network. The helpline promises to bail out advertisers from difficult situations by providing useful advice about how to increase sales efficiency and reduce promotional expenses.

While generating leads and sales during this hour of global crisis can be a daunting task, Admitad believes that testing times like these can create new business opportunities. Online businesses, in particular, have an edge over their offline counterparts and can leverage opportunities to build traffic and increase user base by collaborating with an affiliate marketing network. It is, thus, vital at this time to identify and collaborate with appropriate channels. By partnering with an appropriate channel, advertisers pay only for actual sales and not for the volume of clicks. 

The current crisis has accentuated the need for online businesses to increase their audience coverage and high-quality targeted traffic. Among the several categories of online businesses, software & digital services and streaming media have together witnessed a 135 per cent increase, according to Admitad data of recent weeks. In addition to these categories, CPA campaigns can be effective for online games, e-learning, and online education. 

Admitad India CEO Neha Kulwal said, “The support helpline would act as a lifeline for advertisers and help them keep sales on track during the COVID-19 pandemic. As several nations continue to observe a lockdown and markets anticipate long recovery times, it is imperative for online businesses not to lose focus in this moment of crisis and continue to build an affiliate network to sustain in the market. The lockdown provides lucrative opportunities for online businesses to extend support for existing customers as well as welcome new users to their network.”