MUMBAI: Social Beat, an independent digital marketing agency, launched the campaign #StaySafeSaveWater to create awareness to conserve water during the times of the global pandemic, 'Covid-19'. 

In a series of posts on its social handles, Social Beat used the backdrop of beautiful locations such as Kerala backwaters, Dal Lake (Kashmir), Lakshman Jhula at Rishikesh, Howrah Bridge and Jamuna basin along with the Taj Mahal as the backdrop to keep the focus on the essence of saving of water.

During times of perils and a global pandemic such as the current times, water becomes one of the most essential, cheapest and easiest ways to prevent the spread of the virus. In our fight against COVID-19, as we continue to practice being sterile and sanitized, it's also important to be conscious of our natural resources and be conscious of using water wisely.

Speaking on the campaign, Social Beat head creative Panisa Shah said, “With most of us being guilty of wasting water in one way or the other, it is important to be able to visualise and understand what will happen in the future if we do not start acting now. Even in trying times like these, we need to ensure there is awareness to avoid indiscriminate use of water. With this campaign, we are hoping to tell the world that water is indispensable and we as people need to save it.”

According to a study, approximately, a leaking faucet can waste 4,000 drops of water, which is equal to a Liter of water. The per-capita annual water availability of less than 1,700 cubic meters for Indians is defined as a water-stressed condition. The Indian government estimates that this may reduce to 1,341 cubic meters by 2025 and 1,140 cubic meters by 2050. On average, every Indian waste around 45 Liters of water on a daily basis.

These numbers stand testimony to the grim situation our future generations would face. With this campaign, Social Beat paints that futuristic picture requesting all to pledge to #StaySafeSaveWater.