MUMBAI: Zee Picchar, the new movie channel from ZEEL for Kannada Cinema lovers, went on air from 1 March.
Home to the biggest and most popular movie titles, Zee Picchar’s library of 350+ movies stands synonymous to family entertainment. Along with its 12 premiers on 12 days, the channel’s launch is set to re-define movie viewing at home. From 14 March Zee Picchar has been showcasing one World Television Premieres each day at 7 PM; the same will continue till 25 March. The movies will span genres and generations with the best of thriller, action, comedy and romance and will serve as inspiration to audiences in tackling challenges in their everyday lives, thereby making their everyday a hit day.
In the phase of its launch, the brand has also unveiled unique brand films that bring alive the channel’s brand proposition of ‘Hit Dinada Feeling’ which implies ‘Having a hit day feeling’. Taking everyday scenarios in mind, the two films launched so far are reflective of the love and passion that Kannadigas have for movies and how they draw motivation from their favorite films in dealing with their everyday challenges. The first brand film (https://youtu.be/2DiNW1al-Tc) showcases affection that an elderly couple have and how the husband quotes a dialogue from the movie Bulbul to express his feelings to his wife. In the second brand film (https://youtu.be/q2SqaLE-laA), we see a cop, inspired by the movie ‘Doddmane Huduga’, teaching a lesson to miscreants when they think they can bribe him. Zee Picchar is present across leading DTH operators that includes Tata Sky Airtel DTH, Dish TV, D2H and across other cable operators.
The line-up of upcoming World Television Premiers:
19 March - Jolly Baaru Mattu Poli Hudugaru:
Directed and produced by Kaaranji Shereedhar, this movie chronicles the life of Santhu, a pampered boy played by Krishna who is an heir apparent of a rich money lender mother, whose dream is to see him as an MLA. His life changes when he meets Gowri played by Mansi, a poor woman who owes his mother money. What happens when the mommy’s boy decides to do things his way forms the crux of the plot.
20 March – Ondh Kathe Hella:
A horror thriller that promises to leave audiences at the edge of their seats. Five friends from Bengaluru decide to head out for the weekend for a quick getaway. Their journey is peppered with horror stories narrated by each of them. They land at an eerie guesthouse, where their tales continue. Director Girish G presented an anthology of horror tales – a concept that hasn’t been often explored in Sandalwood.
21 March – Kalidasa Kannada Meshtru:
Based on a crucial topic, and directed by Kaviraj, this movie stars Jaggesh and Meghana Gaonkar in lead roles and has the perfect amalgamation of comedy, drama and social messages. The story revolves around a middle-class family man names Kalidasa (played by renowned actor Jaggesh), who works as a Kannada teacher in a government school. He is ridiculed by his upper-class wife for his poor English. When the corrupt government decides to shut down the school, how will Kalidasa fight against the injustice single handedly forms the crux of the story.
Get ready to be entertained by the biggest Superstars and their Superhits as Zee Picchar promises to leave you with a ‘Hit Dinada Feeling’.
