MUMBAI:  Bangalore-based fashion start-up Styched has strengthened its leadership team with a strategic appointment. Durga Madhab Dash, one of the co-Founders, has joined fulltime as its Chief Operating Officer (COO). Styched is an affordable, fast fashion e-commerce brand that sells to the youth. It provides end to end fashion at price points considerably below than the average market price.

Dash has extensive experience in operations, supply chain, and people strategy. Before joining Styched, he held Leadership roles in Amazon India, leading large teams for the fulfillment, network, and performance advertising functions over the last nine years.

Durga’s new role as Cofounder and COO would include leading operations, supply-chain and people strategy for Styched. He will also be responsible for establishing broad goals that lead to higher performance and growth for the company. His leadership ability, coupled with a strong operational background, will optimize Styched’s operational capabilities. His talents will also help the company deploy strategies that maximize customer satisfaction and manage marketing initiatives. 

Durga and Soumajit date back to 2002 in IIT Kharagpur and they had started to conceptualize the brand in early 2019. 

"We are excited to welcome Durga Madhab Dash on board. Durga's vast industry experience and proven track record will prove invaluable for Styched as the company embarks on a customer-centric growth journey," said Styched co-founder and CEO Soumajit Bhowmik.

"His appointment is a testament to the company's focus on expanding its leadership across the country," he added.

Sharing his view about joining Styched, Dash said, “I am excited to join Styched and build on the fashion brand concept we had thought of in 2019. We are striving to build operational and supply chain capabilities as we scale Styched further. I look forward to playing an important role in this expansion."