MUMBAI: After the success of Bigg Boss season 13, Colors is all set to replace it with Khatron Ke Khiladi season 10 from 22 February at 9 pm. Last year the show garnered around 222 million viewership throughout its journey on the channel and it was the biggest reality show in FY 19 for Colors. 

"The DNA of the Khatron Ke Khiladi is stunts; its action, its thrill. It's about how one overcomes their fear. But the fact that we're taking it to Bulgaria has changed the scenario completely. We had our own challenges in Bulgaria and to overcome those challenges we innovate. And that's what brings Khatron Ke Khiladi to its newness. The USP of the Khatron Ke Khiladi will be Bulgaria and unimaginable stunts that viewers will see and truly some of them will keep you on the edge of your seat," says Viacom18 hindi mass entertainment and kids network head Nina Elavia Jaipuria. 

And that's what entertainment is all about. The kind of emotion it can evoke is reality TV. "We have invested a lot in Khatron Ke Khiladi, it's an expensive show. When the viewers will see the show they will realise that stunts and Rohit Shetty are the USP of the show," says Jaipuria. 

She adds, "In FY 2019, Khatron Ke Khiladi was leading and it was the biggest nonfiction show of FY 19. On an average, I think on a weekly average it had about 9 million viewership. But overall, the entire journey had 222 million viewers. That's huge and that's the biggest non-fiction show has had in a long time. We want to make sure that all the viewers who were watching Bigg Boss season 13 watch Khatron Ke Khiladi too."

The channel has utilised the platform of Bigg Boss season 13 to promote the upcoming season of Khatron Ke Khiladi. "We got integrations going into Big Boss and Filmfare Awards to talk about it. Of course, we have a lot of outdoor will have some radio buzz, and we have a very solid digital strategy because stunts can be done and lend themselves well to digital."

For the first time, the channel will use social media platform TikTok, along with Twitter, Instagram and Facebook. The channel is going to take the daring challenge with the contestants through Twitter, Instagram, Facebook, and TikTok. Jaipuria informs, "We will get first the contestants to take the daring challenge and then we'll ask viewers to take the daring challenge. We've done some very peculiar content, which is specially made for viewers online, where we have actually shot two sides of the same contestant. So the contest for example Karishma Tanna - how she wants to face the fear but the other side is about being scared. A lot of social media engagement will be happening throughout show. We wish to trend as much as Bigg Boss worldwide," she added.

Rohit Shetty returns as the host with the theme of the season Darr Ki University. Enrolling in the university and turning the scintillating country of Bulgaria into a battleground, will be Adaa Khan, Karishma Tanna, Karan Patel, Shivin Narang, Tejashwi Prakash, Balraj Syal, Amruta Khanvilkar, Rani Chatterjee, RJ Malishka and Dharmesh Yelande. Every stunt, every challenge will count when Darr Lega Class, Dega traas and the report card will determine the fate of the contestants in the game.

For the first time, contestants will be seen performing stunts on a moving train which has been designed by Shetty. Each episode will have a mix of thrilling acts including an aerial stunt performed on a chopper.  Along with performing adrenaline rushing stunts, the contestants will also be seen having their share of fun.  Be it Karan Patel and Amruta Khanvilkar breaking into Chaiyya Chaiyya atop a moving train, Tejasswi trying to talk to a ravenous crocodile or Karishma Tanna falling in love with a Gorilla, there will never be a dull moment on India’s largest stunt-based reality show.

Viacom18 hindi mass entertainment chief content officer Manisha Sharma says, “Khatron Ke Khiladi is one of our marquee properties that presents a perfect blend of action and entertainment. This season, 10 audacious contestants have been carefully handpicked to be a part of Darr Ki University helmed by our revered host Rohit Shetty. He has been an integral part of our journey and will give this season his personal touch by designing some of the daredevil stunts. For the first time, the season has been shot at the picturesque locations of Bulgaria that serves as a perfect backdrop for the thrilling experience. The contestants will be accompanied by creepy crawlies, deadly animals and innumerable hurdles on their journey that will increase the challenges manifold.”

The professor of the University and show host, Rohit Shetty said, “The idea of fear seldom puts us on a backfoot but on Khatron Ke Khiladi, it is definitely not an option. This is my fifth year of association with the show and my job is to push the contestants, which I have always done, to face their phobias head-on and explore their true potential. Even the breathtaking views of Bulgaria will fail to ease out the pain when the contestants’ endurance and mental strength will be put to test.”

Endemol Shine India CEO Abhishek Rege says, “Thrill and adventure put together always makes for a great entertainment proposition and Khatron Ke Khiladi provides you just that. The show has successfully grown over the years to become our biggest action-based property while amping up the energy and action. Rohit Shetty is tantamount to an action guru and with every season, he has reinvented himself to take the show to the next level. We hope to keep up the same momentum as the new season is packed with edgy and high-intensity stunts.”