MUMBAI: Taking its initiative to promote safe sex ahead, Manforce Condoms explores a completely new angle of ‘safe’ in its latest #YouAreNotAlone campaign that brings to light the perils of indulging in PDA thinking you are alone with complete disregard to prying eyes who are always on the lookout for such vulnerable couples.

The #YouAreNotAlone campaign has been conceptualised and executed by ADK Fortune Communications, Gurgaon.

ADK-Fortune managing partner Subroto Pradhan said, “After our successful campaign #ShutThePhoneUp, we wanted to continue with this momentum of sensitizing people about ‘safe sex’. And that is how we arrived at our fresh campaign #YouAreNotAlone. The campaign speaks about the danger of letting your guard down in a public place. Irrespective of what the place may look like, there is always danger lurking around and that can ruin your life.”

Commenting on the campaign, Mankind Pharma DGM Joy Chatterjee said, “As a responsible brand, we take pride in sensitizing couples about safe sex. This time we have a strong message to those couples who indulge in PDA thinking they are doing it within the four walls of their house. It’s important for them to understand where they are, what they are doing and how their action can ruin their life.”