MUMBAI: Tiering is coming to the OTT ecosystem in India. AVOD, SVOD, premium SVOD is the direction it seems to be taking. Following in the footsteps of Hotstar which launched its VIP service earlier this year, Viacom18, India’s fastest growing entertainment network has announced its second subscription video on demand service called Voot Select. Pricing was not revealed in the announcement sent out a short while ago.
To be helmed, by Ferzad Palia head –youth, music and English, Voot Select will give users access to diverse multi genre marquee content experiences which includes exclusive originals.
Says Viacom18 Group CEO & MD Sudhanshu Vats: “The video on demand market is the fastest growing segment in the media and entertainment sector today. Subscription led business models are going to be the next big growth drivers in the years to come. Having established Voot as India’s second largest premium AVoD platform, we think the time is apt for us to unveil our premium subscription offering, Voot Select. The new premium offering will bring more bespoke content to our always-on viewers.”
Adds Viacom18 Digital Ventures COO Gourav Rakshit: “With Voot, the successful launch of Voot Kids and now Voot Select, our aim is to build a versatile and immersive digital ecosystem that will add value to our users. The new offering will provide them with differentiated content experiences across genres and segments. Currently in its final leg of testing, the all new Voot Select once live will see many untapped genres being made available for our users to experience and enjoy.”
An exclusive logo has been designed for Voot Select that reflects the company’s commitment to providing exclusive content and quality entertainment for subscribers. “Minimal, premium, and contemporary, this wordmark distinguishes itself from the mother brand through its form, while being intimately connected with the core brand ethos through subtle gradients and rounded edges. It is a visual translation of the brand proposition to provide the best digital content for a discerning audience,” says the release.
