MUMBAI: Cable Operator Association of Bangladesh (COAB) organized an event for Bangladesh cable operators in Kolkata recently to discuss the impending digitization in Bangladesh. MyBox Technologies, a leading R&D house backed by Hero Electronix, specializing in the research & development and manufacturing of set-top boxes was the title sponsor of the event. MyBox introduced its Bangladesh partner BP Communications Limited at the event.

Bangladesh is moving towards cable digitization and approx. 35-40 million STBs would be seeded in the next 3-4 years. Seeking this opportunity MyBox has collaborated with BPCL to penetrate into the Bangladesh market addressing the need. MyBox offers HD STBs with its advanced features like Alexa Voice Service Solution, MyConnect middleware with features like Audience Measurement, Ad Book and Targeted advertisement & the Google certified OTT box.

Mr. Pramit Reza, Chairman, BP Communications Limited said they are partnering with MyBox, for Bangladesh market, as MyBox understands the market dynamics and operators' expectation. Moreover, MyBox STBs are impeccably suitable to meet current and future business requirements of Bangladeshi distribution platform operators.

Mr. Bankim Chandra Roy, Managing Director, BP Communications Limited said: “MyBox middleware has advertisements and TRP features and this will allow operators to add more revenue streams in addition to subscription.”

Both Pramit & Bankim expressed their commitment to market MyBox STB and services to theBangladeshi customers.

Amit Kharbanda, Managing Director, MyBox Technologies said: “We at MyBox are proud to be the pioneers of this offering to our esteemed partners BP Communications Limited. Our vision of being at the center of this smart digital entertainment convergence has a high resonance with this product augmentation that we are offering. MyBox believes that our solution offerings would help facilitate the urging cable digitization of the Bangladesh market and would enable the acceptance of ever-rising rapid digital evolution.”