Kids genre becomes top gainer in Chrome DM week 53

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Kids genre becomes top gainer in Chrome DM week 53

The genre grew by 4.98 per cent.

Chrome DM

MUMBAI: Kids genre has become the top gainer in week 53 of Chrome Data Analytics and Media data. The genre grew by 4.98 per cent. In this genre, Discovery Kids channel gained the highest OTS with 91.1 per cent in all India 1 lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi GEC gained second position and grew by 0.13 per cent in HSM excluding <1 lakh market. In this genre, DD National channel gained the highest OTS with 99.4 per cent. Music genre stood in the third position by gaining 0.08 per cent in HSM excluding <1 lakh market. Sony Mix secured the highest OTS with 92.3 per cent.Religious genre stood in the fourth position and grew by 0.06 per cent in HSM excluding <1 lakh market . Aastha channel gained the highest OTS with 98.3 per cent.