MUMBAI: For the first time, streaming giant Netflix has disclosed operating results for international business. Although Asia-Pacific till now stands as the smallest market of Netflix with 14.5 million subscribers, the market boasts of highest growth.
In the region, the revenue over the past two years grew at 153 per cent to $382 million at the end of the third quarter of 2019 while the streaming subscribers grew 148 per cent over that time period. Netflix’s average revenue per subscriber in Asia-Pacific markets is $9.29 (Approx. Rs 650).
According to the statistics shared by the platform, it has 67.1 million pay subscribers in the United States and Canada. In the Middle East, Europe and Africa region, the paying subscriber number currently stands at 47.4 million members. The region has seen a growth of 105 per cent compared to the same quarter two years prior.
The paid membership grew by 61 per cent to 29.4 million over the same time period in its third largest market Latin America while streaming revenue increased 71 per cent from the end of the third quarter of 2017 to $741 million the end of the third quarter of 2019.
The United States and Canada have the most revenue per subscriber at $13.08 (Approx. Rs 929) followed by EMEA’s $10.40 (Approx. Rs 739). Latin America has the lowest revenue per subscriber at $8.63 (Approx. Rs 613).