NEW DELHI: Web18 has partnered with Vdopia to power video advertising on its news web portals - IBNLive.com and IBNKhabar.com (Hindi news portal).

Vdopia will power ads on the live TV section of the websites. The online feed covers live news being broadcasted on-air, from CNN-IBN and IBN7.
 
Says Web18 AVP – Sales Vijay Kunduri, "We pride ourselves in delivering quality content and live news feed airing on television through ibnlive.com and ibnkhabar.com. We have witnessed tremendous growth in consumption of online videos and online video advertising space and expect this growth to further manifold in the years to come."
 
Adds Vdopia VP - India Debadutta Upadhyaya, "Today, advertisers are benefiting from the online video advertising medium by obtaining competitive ROI. Vdopia’s platform offers advertisers the opportunity to target online video consumers with contextual, interactive advertising for every second of the video being watched by the user. Addition of IBNLive.com into our network would further strengthen our offering in the market."