MUMBAI: Socxo, the Bangalore based brand advocacy solutions start-up, gets the brand advocacy mandate of Aegon Life Insurance.
Aegon Life Insurance is a new-age digital insurance company with a unique model of business built around direct to customer with their own company-employed service team. It encourages direct dialogue with customers to make for greater clarity, transparency and better customer experiences.
Aegon Life was seeking ways to increase organic content reach. While paid media is something they were already doing, they were seeking ways to increase trusted reach and awareness. Through employee advocacy, they would be leveraging the social networks of their employees to generate incremental reach and trust.
Aegon Life VP marketing Mandeep Singh said, “As a business and brand we are constantly seeking new and innovative methods to add wings to our marketing initiatives, while delivering benefits to our customers. By encouraging our charged up Aegon Life employee army, which believes in the brand, to communicate to their personal networks, we are looking at a way to increase the trusted and organic reach of our campaigns and content. We also found the end to end attribution analytics from the Socxo platform an insightful way to measure what’s working and what’s not in our brand advocacy marketing.”
Socxo co-founder and CEO Sudarsan Rao said, “We’re delighted to bag the Brand Advocacy Mandate for Aegon Life and hope to take it beyond the initial scope. In the BFSI segment, it’s not enough for brands to promote content. People trust people and trust in financial products is built by word of mouth.”
He further added, “Millennials are the new target segment for financial products, they are more active on Social Media than traditional media, and hence Brand / Employee Advocacy is a key channel to reach out to them to drive awareness and leads. We plan to help Aegon Life build a strong Employee Advocacy Program which will enable them to leverage the trusted networks of their biggest brand ambassadors -their Employees.”
Socxo is a SaaS and mobile-based Brand Advocacy Marketing platform, based in Singapore, Bangalore, and Kochi. Aegon Life Insurance, one of the leading digital insurance companies in India, is a new-age digital service company and is amongst the first companies to launch Online Term Plan in India.
