MUMBAI: Continuing to cement its position as a market leader in English business news genre, CNBC-TV18 has announced the launch of a weekly show titled – RIDERS IN THE STORM. As the economic slowdown, not just in India but on a global level, continues to plague several sectors and companies, the channel puts the spotlight on companies that are bucking this slump/decline and lauding the outperformers who have stolen a march over the rest. The show, launched last week, continues the brand ethos that CNBC-TV18 is renowned for by once again providing comprehensive insights. This time, by identifying the high-fliers and having in-depth discussions with industry experts who will provide their analysis.

By profiling the companies and luminaries who have endured the toughest of times and maintained their position, the show will address what has worked for them, how their stocks have performed, trends, speak about their solid growth and steady margins over a period of time, the next big ideas that they’re working on, and lastly, what needs to be done by them in order for an even better showing.

The show saw two major players in their respective sectors, Xiaomi and HDFC Life being spoken to in length. With the former, India’s No.1 mobile brand, Manu Kumar Jain, Global VP of Xiaomi & MD of Mi India spoke to Shereen Bhan about the company’s growth story & future plans. The segment HDFC Life saw Latha Venkatesh, executive editor CNBC-TV18 News and Sonia Shenoy, senior editor CNBC-TV18 speak to Vibha Padalkar of HDFC Life & Avinash Singh of SBICAP Securities.

Commenting on the launch of the show, Shereen Bhan, Managing Editor, CNBC-TV18 said, “Riders in the Storm will focus on why some companies succeed where others fail. What they do differently, how they manage risks while continuing to expand. How they build a culture of innovation and change. The show hopes to unravel the blueprint of sustainable, profitable growth that will give insights on why some companies don’t just weather the storm, but sometimes emerge even stronger.

Commenting on the launch of the show, Basant Dhawan, CEO, English Business News Cluster, Network18 said, “CNBC-TV18, since its very inception, has recognized and lauded disruptors and leaders from a host of sectors who have stayed ahead of the game in this ever-changing landscape and reigned supreme. ‘Riders in the Storm’ takes this a step ahead and brings together excellence, determination, and leadership under one roof. We aim to bring our audience closer to the luminaries who have charted newer avenues through well-executed and forward-thinking strategies and vision and present them with a chance to gain fresh outlooks as they unravel through the mysteries of the corporate world.”