MUMBAI: Shemaroo Entertainment Limited, India’s premier content powerhouse today announced its association with leading travel platform ixigo. This marks Shemaroo’s first in-app travel partnership. This association will bring the varied content bouquet of ShemarooMe under one roof and provide rich, curated content for a superb in-app experience to ixigo users.

ShemarooMe is a video streaming app by Shemaroo, to entertain the newer set of audience by offering authentic video content across different genres and eras. ShemarooMe is a unique platform that gives the freedom of choice to the viewers by giving them the power to pick and choose from a large bouquet of content.

Catering to its 130 million plus user base, ixigo facilitates over 200 million monthly travel searches and 2.2 billion monthly screen views.  The travel platform, which forayed into the content space recently, curates and aggregates hand-picked multilingual content from genres like news, videos, music, sports to games. With this partnership, travellers can now access ShemarooMe’s clutter breaking and entertaining content on ixigo train app.

Commenting on the association, Zubin Dubash, COO, Digital, Shemaroo Entertainment said, “We are delighted to partner with ixigo on this thought leadership initiative. Video is the key catalyst to drive engagement on transaction-based apps. ShemarooMe's rich content spread has seen ardent loyalists in the Tier 2 and Tier 3 markets and perfectly matches with ixigo's target group. And that's what makes this partnership even more relevant and special."

Adding to this, Rajnish Kumar, Co-founder & CTO ixigo, said,” ixigo trains app is now a one-stop travel booking, information and entertainment app for Indian travellers. We have over 3.5 million users visiting our app daily. Our aim is to keep our users engaged during the entire course of their journey. Strategic partnerships with players like Shemaroo will help us offer them a wide choice and depth of content.”