MUMBAI: Buzzoka, one of India’s most disruptive influencer marketing companies, has completed 2 years of operations. Interestingly, Buzzoka grew 300 per cent over the last fiscal. Having the largest database of influencers, celebrities, and commoners, it has successfully added around 100,000 influencers to its network. Buzzoka was also the first company in India which kickstarted influencer marketing on TikTok when it was Musical.ly.

Founded in July 2017 by Ashutosh Harbola and Rahul Puri, Buzzoka is a preferred partner for over 150 brands in India and is considered to be one of the best in the influencer marketing business. Buzzoka has been instrumental to add the flavour of creativity to the landscape of influencer marketing with power-packed ideation and strategic thought process.

The influencer startup has been responsible for a lot of campaigns which broke the stereotype of Marketers considering influencer marketing as a hyped marketing technique. Be it in the case of Stay Uncle’s viral fake website or SBI YONO’s 30 under 30 campaign or Nicotex’s 1 Cigarette Kam.

Buzzoka dives deep into the aspects of influencer marketing and is thus, able to curate the best services like social media crisis management, regional celebrity services, amongst others depending on the need of the brands.

Commenting on the development, Ashutosh Harbola stated, “It has been an incredible year for us. The coming year will be a game-changer for Buzzoka as we plan to get into B2C influencer marketing and influencer-led commerce. We are equipped with the largest database of influencers in India and a strong relationship with all Top Tier Influencers. With this, we are targeting a 500 per cent growth in the next fiscal. Also, the year will definitely see Buzzoka raising some funds to assure our growth trajectory and we are already in talks with leading PE firms.”