MUMBAI: Shemaroo Entertainment Limited, India’s leading content house, today announced the collaboration of its official Bollywood licensing and merchandising brand, Yedaz with Macmerise, India’s largest licensee in the mobile accessories business across genres of superhero characters, movies, sports and fashion. This licensing arrangement between Yedaz and Macmerise will allow the latter to have access to the iconic Bollywood movie dialogues, characters and designs for the digital gadgets and accessories such as Phone cases, Covers, laptop skins, decals and many more.
This licensing deal will enable Macmerise to use iconic movie dialogues such as ‘Hum jahan khade ho jate hain, line wahi se shuru hoti hai’, ‘Father ko baap bolte hain’, ‘Apun bahut famous aadmi hai’, ‘Main apni favorite hoon’, ‘Ishq ke saat mukaam hote hain’, ‘Sikhni hoon main Bhatinda ki’, ‘I can talk English, I can walk English’ and many more from evergreen movies like Amar Akbar Anthony, Namak Halal, Disco Dancer, Jab We Met, Don, and others from Shemaroo’s huge repertoire, that will be a delight for every Bollywood fan.
Commenting on this collaboration, Ms. Smita Maroo, Sr. VP – Licensing & Merchandising, Shemaroo Entertainment said, “Shemaroo understands the evolving needs of the consumers. The new age Bollywood fans want to embody their favorite movie moments, dialogues, actions into everything they do. Bollywood is an attitude and is seamlessly woven in our everyday vocabulary and living. With this partnership, we will be able to provide our consumers another great avenue to express that inner Bollywood attitude.”
Ms. Binal Shah. C.M.O Macmerise commented, “We believe that customers should indulge in personalizing their gadgets. Our association with Yedaz will allow us to connect with all our Bollywood die-hard fans. With this partnership, we will add another iconic brand in our portfolio, and it will help us to bring alive the thrilling collection of Bollywood’s memorable dialogues for our consumers.”
The brand is present across major online stores like Amazon, Flipkart, Tata Cliq, Paytm Mall, and so on in multiple countries across the globe. In addition, the association between Yedaz and Macmerise will further promote Bollywood merchandise category through social media and other media assets.
