MUMBAI: Jewellery brand Tanishq has launched an interesting campaign depicting the various aspects which makes the brand one of the most loved jewellery brands in the country. The campaign has released a series of videos which beautifully encapsulates the emotions that run across the customer’s mind and how these apprehensions are understood and well taken care of by Tanishq. A Tanishq is for all and this campaign is the brand’s way of saying it to all that, “Aapke apne hain hum.”

Conceptualised by Lowe Lintas, the campaign speaks about customisation, purity, and the range of products that Tanishq offers to its customers.

Speaking about the film, Titan Company Ltd associate vice president – marketing, jewellery division Deepika Tewari said, “Through this campaign, ‘Welcome to Tanishq - Apke apne hain hum’, we wanted to depict the crucial aspects like customisation, purity and wide range of products; that Tanishq aims to provide to each of their customers, along with best in class retail experience. The making of these series of videos and working on delivering the thought behind them have been a pleasure and we hope these would go on to serve their purpose well.”

Quoting about the film, Lowe Lintas creative head Sagar Kapoor said, “The creative challenge for us was to communicate the little known, but very relevant, aspects about the brand in an interesting way. Our inspiration came from the actual experiences of the store staff. They have seen the customers react in the most delightful way when they were told about things they weren’t aware of like customization, regional jewellery, etc. This to us was a great way of giving them information on Tanishq, just the way they will accept it.”