MUMBAI: Great Learning, India’s leading ed-tech company has launched its first thematic digital campaign ‘Office Dinosaur’, roping in popular comic Rahul Subramanian to play the protagonist. Conceptualised and executed by Bangalore based Bluebot Digital Pvt. Ltd, the campaign shines the spotlight on the importance of upskilling in future-secure technologies and aims to motivate people to take proactive steps to enhance their careers. The brand film is being promoted on social media as well as content platforms like ScoopWhoop and YourStory.
The ‘Office Dinosaur’ depicted in the campaign is a common archetype one may encounter in a professional space – a freeloading, crafty, lazy employee driven only by the desire to exist in mediocrity. In the thematic films, Rahul Subramanian encounters his ‘Office Dinosaur’ in hilarious office situations, which drives home the point of upskilling to advance careers.
Having gained a firm foothold in the market in a span of 5 years, Great Learning is counted amongst the leading ed-tech players in the country and now aims to communicate the importance of reskilling through a creative digital campaign. The platform has built a sizable business and significant market presence. The digital campaign aims to build a better brand recognition and reach out to more working professionals in the country. According to a NASSCOM report, about 40 percent of India’s total workforce has to be reskilled over the next five years to cope with emerging trends like AI, IoT, machine learning and blockchain.
Speaking about the campaign, Hari Krishnan Nair, Co-founder, Great Learning said, “The campaign evokes the familiar fear that every professional has of not being able to move up the ladder and ending up becoming a mediocre contributor. Till some time back, the route to career growth mostly entailed good performance and aptitude for a bigger role. However, with technology evolving rapidly, the ability to continuously learn and acquire new skills has become essential for anyone who is looking to climb the career ladder. The essence of the campaign is to directly speak to the customer – to engage in a dialogue with him, in a language and context that he will relate to.”
On the process of crafting the ‘Office Dinosaur’ films for Great Learning, Carl Savio, CCO of Bluebot Digital said, “The Office Dinosaur is someone we’ve all encountered at every stage in our respective careers. So we thought, why not bring this relatable character to life and use it to connect with an audience that wants to get ahead in life.”
Great Learning is also helping their students to unlock their potential, highlight their skills and connect to the right opportunities for their next job with GL Excelerate. The company has a completion rate of 91% and 66% of professionals who have taken their course have achieved a career transition into their preferred competency, within 6 months. Learning at Great Learning is supported deeply by technology - for e.g., they can predict students who are likely to fail, within the first few weeks of starting any program and offer them with additional support.
