MUMBAI: Papa CJ has launched a unique campaign, created in collaboration with White Rivers Media and Ad Parody, urging people to cast their important vote. With a series of short videos, he aims to reach out to each and every voter, across the nation. While every individual voter might feel that a single vote does not make any difference, the balance tilts when this becomes a national attitude and lakhs, perhaps crores of votes are not cast.

Papa CJ said, “It is important to make people realize the seriousness and yet we wanted to keep it light hearted and witty. So, we set about creating a completely non-political campaign with some humorous content coupled with eye opening facts.”

Commenting on this election campaign, White Rivers Media co-founder and chief executive officer Shrenik Gandhi stated, “This is the world’s largest festival of democracy and who could be a better spokesperson than the global face of Indian stand-up comedy. With this election campaign, we intend to reach out to the Indian internet and smartphone audience in the form of the content they consume, i.e. comedy. The videos showcase interesting insights & eye-popping numbers. This is one of the first moment marketing campaigns we have co-conceptualised with Papa CJ, & we are thrilled with the response.”