MUMBAI: The Walt Disney director music and marketing Kanan Dave is all set to join Reliance entertainment co-owned digital marketing agency Entropy.

Dave will be working as the senior vice president operations with Entropy. She will be under the aegis of one of Bollywood's most sought-after strategic minds, Prabhat Choudhary, who is also the majority stakeholder in the entity.

Entropy is the celebrity marketing agency that digitally manages the country's leading celebrities and social media influencers. The cumulative social media reach is a staggering 387.5 million, the company claims.

Dave has a diverse experience of thirteen years in the field of media and entertainment business has previously, worked with a spectrum of organisations such as The Walt Disney Company of India which also aligns with the major brand UTV, as the Director, Talent and Artist relations. She has also worked with Saregama India Ltd(HMV), Big 92.7 FM and Music Broadcast (Radio City 91 FM), to promulgate a few.