MUMBAI: This summer JACK & JONES expands its denim brotherhood with a junior collection. The junior collection is a line of styles in the well-known JACK & JONES design, scaled down to fit young guys aged 8 to 16.

Building on its solid reputation for high quality and knowhow in the menswear business, JACK & JONES now introduces a range of styles for the younger consumers. The first junior range will be available from April 2019 Future fashion leaders.

The junior collection is based on the existing, well-known JACK & JONES design – just scaled down in size.

The expression therefore differs from the typical childlike look often offered for the younger audience.

CEO & Country Manager, Vineet Gautam, explains; ‘’We live in exciting times when juniors possess a style quotient as evolved and valuable as adults themselves! They breathe distinct individualities with their fashion forward sensibilities and are sure to change the future of fashion in India! This is a group that cannot be ignored and we want to be an indelible part of their world.’’

By adding a junior collection, JACK & JONES closes the loop of size ranges, offering styles to the maleconsumer throughout his lifetime.

Craftsmanship and dedication – in smaller sizes Created with passion and craftsmanship, the youngest consumers will see a collection that echoes the coolest looks of the JACK & JONES adult styles. The junior collections will reflect the brand’s dedication to denim and Jeanswear, offering styles from the three lifestyles; CORE, ORIGINALS and PREMIUM as well as JEANS INTELLIGENCE.

The junior collections will focus on casual jeanswear with a quality, design and fitting that will appeal to the younger target group.