MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Tushar Parab as AVP – paid media. He will be based out of the agency’s Mumbai office.

With over 11 years of experience in digital marketing, his forte is paid media marketing, performance media and marketing automation. He has worked with companies like RK Swamy BBDO, Hungama Digital, and Communicate 2. His last stint was with Coverfox Insurance, where he was responsible for paid performance marketing and strategic alliance for general/life insurance and investment product portfolio.

Commenting on his joining, Parab said, “Over the past 20 years, iProspect has been one of the key enablers of success for brands across verticals like BFSI, FMCG, e-commerce, and OTA (Online Travel Agencies).  I am excited to be a part of the iProspect family and work with some of the best minds in the industry. Dentsu Aegis Network, through its numerous world-class agencies, provides access to the best media practices & tools from across India and around the world.”

Commenting on Tushar’s appointment, iProspect India CEO Rubeena Singh said, “It’s great to have someone of Tushar’s experience back on-board. This is his second stint here and for the agency, which is in its next phase of growth, his diverse experience will help iProspect extend its holistic solutions to its clientele as we drive their performance upwards."