MUMBAI: In an effort to offer viewers varied entertainment, COLORS Tamil, state’s youngest GEC is all set to ramp up its weekend primetime content with the world television premiere of blockbuster Tamil movies. Bringing to television screen a fresh cinematic experience for the first time, the channel is set to offer an impactful line-up of movies for its viewers every Sunday starting from 7 April 2019. Kick-starting the journey in a grand manner, the channel is set to premier blockbuster period-action film K.G.F – Chapter 1 Tamil version at 4.30 pm.
Commenting on the announcement, Viacom18 head- regional entertainment Ravish Kumar said, “In a year of COLORS Tamil launch we have attained a strong impression in the Tamil GEC market, thanks to our differentiated, disruptive content strategy. Our steady viewership, which predominantly is contributed by viewers in the age group of 30 years and below, has helped us constantly innovate and provide an edge on the content front. Keeping this in mind, we are happy spruce up our weekend prime time slot by premiering blockbusters movies, which we are confident, will drive exponential growth for the channel.”
Adding to that, COLORS Tamil business head Anup Chandrasekharan said, “We celebrated our first-year anniversary with the launch of Singing Stars – a singing reality show that provides a massive stage to all budding singers to showcase their talent. This was followed by two unique fiction storylines with strong female protagonists – Thari and Malar. And now we are happy to bring a wide range of blockbuster movies for our viewers to make their weekends even more entertaining. The selection of movies across genres is an effort to offer viewers a plethora of choices and celebrate with them the diversity of Tamil cinema.”
Directed by Prashanth Neel, the critically acclaimed movie – K.G.F Chapter 1 trails the journey of Krishnappa ‘Rocky’ Bairya fondly knows as Rocky Bhai (played by Yash). The story narrated through the eyes of Anand Ingalagi (played by Anant Nag)showcases the heroic voyage of Rocky Bhai in ending long-standing enslavement at Kolar Gold Fields. The intriguing romance between Rocky Bhai and Reena (played by Srinidhi Shetty) comes alive on screens with the scintillating tracks of Music Director Ravi Basrur. Packed with powerful narration and storyline, K.G.F Chapter 1 won several hearts across South India making it the most talked about movie of the year.
