MUMBAI: Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL. Beardo will be the official ‘Grooming Partners’ for the Kings XI Punjab this season as it hunts for its maiden title.

The unmistakable Beardo logo will prominently feature on all caps and helmets of all players of the Kings XI Punjab.

Beardo co-founder Ashutosh Valani said, "We’re thrilled to be the grooming partners for Kings XI Punjab. They’re one of the most exciting teams in the league that have a united legion of devoted fans across generations and cultures. Keeping in sync with Beardo’s continuous effort to introduce new innovative product to our men’s grooming range, the association gives us a chance to showcase our merchandise at one of the biggest sporting events in the world.”

Kings XI Punjab CEO Satish Menon commented, “I welcome Beardo to Kings XI Punjab, knowing that we have the right partner with whom we can create a unique future with new ideas. We’re positive that this association will offer something new to our fans and also help us connect with new cricket enthusiasts. We look forward to a successful partnership with Beardo."