MUMBAI: Langoor, a full-service digital-first agency made of creative technologists, has appointed Vijay Shenoy as senior vice president, strategy and business development. Shenoy had previously enjoyed a fruitful stint with Langoor after which he was associated with WATConsult, as its AVP for Southern region, before his reappointment.

Shenoy brings with him more than fourteen years of experience in the digital marketing industry – developing deep insights, building brands and understanding the art of decoding human behaviour. During his earlier association with Langoor, Shenoy was responsible for new avenues of business growth, apart from leading their design and innovation practice. In his last stint with WATConsult, Shenoy spearheaded new business initiatives and managed existing client relationships including their strategy and delivery.

Speaking on his re-appointment, Langoor CEO Venugopal Ganganna said “We are delighted to have Vijay back with us. He has been a pillar of the leadership team and we are confident that his deep understanding of Indian consumers and cultural insights will fuel our growth plans.”

Talking about his role, Vijay Shenoy, says, “It's great to be back home. Langoor team has always helped me identify my strengths and leverage them. The intersection of data, creativity and technology is what excites me, and I am looking forward to my second innings, to explore and be a part of our amazing growth journey.”