MUMBAI: Energy storage brand, LivGuard Energy Technologies, has introduced its current range of inverters and inverter batteries through a 360-degree campaign ‘Smart and Strong, Chale Life Long’, conceptualised by Famous Innovations and starring Akshay Kumar. LivGuard is planning to run the new TVC campaign across national channels, regional channels, in IPL and general elections.

Addressing the strategic importance of this campaign, LivGuard Energy Technologies Private Ltd CEO Gurpreet Singh Bhatia said, “We are extremely delighted to launch this campaign with our brand ambassador Akshay Kumar in an unseen avatar. The traditional prospect of inverters and inverter batteries has taken a new helm with our inverters and inverter batteries. The consumers will now witness the industry’s first SuperTUFF 3D Grid in batteries, which ensures longer battery life along with deep cycle design, which is ideal for geographies with long power cuts. With smart features of Artificial Intelligence battery charging in inverters, coupled with avant-garde qualities and aesthetic design of the product, we hope that this unmatched proposition will enhance the expectations of the consumers.”

Famous Innovations founder and CCO Raj Kamble remarked, “Our brief was to bring alive LivGuard's unique combination of smartness and toughness. We chose two iconic personalities that represent these qualities - Einstein and Bruce Lee - and portrayed the same in a visually interesting way. The concept also played on the brand's ambassador, Akshay Kumar's strength as he's a truly versatile performer and was ideal to pull off the same."