MUMBAI: One of the fastest growing eSports platforms in India, Mobile Premier League (MPL) has signed Indian skipper Virat Kohli as its brand ambassador, Kohli will be seen participating in a series of multi-channel marketing and promotional activities for the brand.

Commenting on their newly formed partnership, Mobile Premier League CEO and co-founder Sai Srinivas Kiran said, “Virat is an inspiration to many Indians- young and old. His focus and dedication to developing his skills as a sportsperson and the never-say-die attitude he brings to everything that he does, has resonated well with fans around the world and with our brand. MPL believes that everyone can be a winner like Virat, and through our association with him, we hope to make mobile eSports more accessible to people across the country.”

Kohli said, “eSports brings people together and breaks barriers of age and region, often empowering and encouraging those who play it. I am extremely happy to associate with an exciting young brand like MPL that is making mobile eSports so accessible to Indians across the country.”