MUMBAI: Tata Sky, India’s leading content distribution platform has announced the appointment of Anurag Kumar as its Chief CommunicationsOfficer. In his new role Anurag will lead Marketing and Communications initiatives for Tata Sky for its products and services across all its platforms. 

As a part of this portfolio, Anurag will be responsible for developing and monitoring traditional & new age marketing and communication strategies across Tata Sky platforms. 

Anurag Kumar, Chief Communications Officer, Tata Sky,said:

“India’s media & entertainment sector offers unrivalled growth opportunities. As an industry leader, Tata Sky is on a journey to connect millions of people across India to the best content on offer. As a new member of this journey, I am excited to be able to leverage the art and science of marketing to talk to our current and future customers in a relevant, distinctive and meaningful way.”

Prior to Tata Sky, Anurag was Global Brand Vice Presidentwith Unilever in London. At Unilever he ledbrand strategy, innovation and communications globally for Unilever's Laundry businessfor brands such as Surf, Radiant & Skip. Anurag has 20+ years’ experience in both India and overseas.