MUMBAI: Anil D Ambani-owned Reliance Entertainment's Big Synergy, a content creation and production company, is powering its fiction content team and has appointed Simmi Karna to produce fiction series for OTT and broadcasters.    

Karna brings to Big Synergy her vast experience of having developed and produced hundreds of hours of fiction content in Hindi, Marathi, Bengali, Tamil and Telugu languages and will empower the company’s ambition in both national and regional markets. She has over two decades of experience in creating long form (TV, OTT/web series) and short form content (films, documentaries).  In the past, she has worked in various capacities as a writer, producer, director, head of programming, business head, chief revenue officer and content head and has been associated with Sakal Media, Reliance Broadcasting, Balaji Telefilms, IMG and more.

Reliance Entertainment Big Synergy CEO Rajiv Bakshi said, “Big Synergy is committed to producing the finest content across both fiction and non-fiction and across all platforms and markets. Today, we are in an ideal position to create fiction content across all genres including thriller, comedy, romcom, crime, family, mystery, women empowerment and more. The team is passionately progressing in developing multiple high-impact series, with some releases planned across platforms in 2019. With her vast experience, Simmi will further augment our strategy and boost the ambition to offer the widest variety of content and creative partnerships to our esteemed clients on both OTT & broadcast platforms."

Big Synergy has amplified its fiction content offering over the past few years and currently produces impactful content in both genres across broadcast and OTT platforms. Some of the popular fiction web-series include Bose: Dead/Alive on ALTBalaji’s, Yo Ke Hua Bro on Voot and the new season of Savdhaan India, Savdhaan India Naya Adhyay on Star Bharat and many more.

She said, “I am excited to join Big Synergy at this amazing time when the industry is treating content as central for growth. Having produced fiction content in over 5 languages over the last many years, I am confident of creating path-breaking, soul-touching, contemporary and entertaining content for viewers across platforms and markets.”