MUMBAI: Budweiser Experiences has unveiled its first-ever street-wear collection ‘BUDXSTREET’- in collaboration with five leading culture shapers in the country, namely VegNonVeg, Huemn, NorBlackNorWhite, Hanif Kureshi and Boxout.FM-in India.

The collection is a dive into Budweiser’s archives and iconic styles of the past, giving the pieces a modern-day yet vintage feel. It focuses on exposing a new generation of consumers to the brand’s legacy through a contemporary fashion lens, while also catering to vintage collectors and lovers.

AB InBev vice president marketing – South Asia Kartikeya Sharma said, “We are thrilled to launch BUDXSTREET in India, which is our platform to engage the rising street culture community in India. The synergies in the ideals and beliefs of the brand and that of the collaborators have enabled the curation of a collection that is not only exclusive but also inspirational and distinct. We are also very glad to see the enthusiastic response from the collaborators and community to this platform, and have a strong ambition for this in the future.”

The collection will be exclusively available on www.budfactory.in, while the official launch event commemorating the release is slated for 19 January at One Style Mile, New Delhi.