Mumbai: Times Network, India’s leading television broadcasting network, today announced the appointment of Amitabh Biswas as Head of Marketing, English Entertainment cluster. In his role, Amitabh will lead the brand and media strategy for the Network’s English Entertainment channels (Movies Now, Romedy Now, MNX and MN+) across platforms. Based in Mumbai, Amitabh will report to Vivek Srivastava, EVP and Head Entertainment Cluster, Times Network. 

Commenting on the appointment, Vivek Srivastava, EVP and Head Entertainment Cluster, Times Network said, “I’m delighted to welcome Amitabh to the Times Network team.A versatile marketing professional with a proven track record in brand building along with a strong understanding of the business, Amitabhwill be an asset to our brands. I am confident that he will add tremendous value to our ambitious growth strategy in the English Entertainment segment.”

Speaking on his new role, Amitabh Biswassaid,“It’s great to be back at the organization where I’ve grown through critical stages of my career.With continuous break-throughs in the media platforms, evolution of the connected consumer and tectonic shifts in their content appetite, I look forward to this opportunity to enter the next era with these leading entertainment brands.”

With over 15 years ofbrand management experience acrossbroadcasting, advertising, telecom and management consulting, Amitabh joins Times Network after his entrepreneurial venture. In his previous roles, Amitabh has worked with Times Network’s news channels, RelianceInfocom, Star News, Bloomberg UTV,Star Majha, Star Ananda, where he focused on brand inventions, market research, strategic planning and operations.