MUMBAI: Phoenix Marketcity Pune celebrated the New Year, on the first Sunday of the year, by welcoming people at Pune Airport with gift boxes rolling out from the conveyor belts. The initiative was a part of its 100-day long Phoenix Festival.

For the campaign, Phoenix Marketcity Pune tied up with 24 flights, including 10 Spicejet and remaining 14 being a mix of other airlines like Jet Airways, Vistara, IndiGo. The activity went on for 18 hours with Phoenix Marketcity distributing more than 4300 gifts.

Phoenix Marketcity shared in a press release that people were delighted to get the surprise gifts and soon made the unique campaign viral by posting photographs and thank you messages across various social platforms with hashtag #TheGoodLifeMoment and #happynewyear2019.

Phoenix Marketcity Pune centre director Arun Arora said, “Phoenix Marketcity Pune is not just a shopping paradise but also an inspirational abode for the residents of Pune and around. The objective of this exclusive campaign was to engage directly with our loyal patrons making their new year more exciting and at the same time express our deepest gratitude for making us the best shopping, lifestyle and entertainment destination since inception. I wish everyone a fabulous new year 2019.”