MUMBAI: High Spirit Commercial Ventures (Traworld), the backpackers and luggage bags’ company, has elevated Lauv Jaiswal as its chief marketing officer. Jaiswal is an engineer-turned-marketing professional and has been spearheading the company’s marketing initiatives for the last six years, which spread across multiple brands like Priority, Humty Dumty, Hashtag, and Traworld.

He is further going to lead the new brand campaign “The World Is Your Ramp” launched with Bollywood actress Sonam Kapoor Ahuja, who has recently been roped in as brand ambassador for their leading luggage brand ‘Traworld’. The campaign would involve print advertising spread across India with an advertising budget of Rs 15 crore, which includes BTL activities at 3500 MBOs spread across India. 

Commenting on the development, High Spirit Commercial Ventures (Traworld) founder and managing director Tushar Jain said, “I am very delighted to elevate Lauv Jaiswal as the chief marketing officer. We are very confident that he will work towards building strong and long-lasting brands for the company and will strengthen our luggage brand Traworld.”

Commenting on the development, Jaiswal said, “I am very excited to build leading luggage brand ‘Traworld’. We have emerged as the fourth largest bags brand in the country in a short span of time. We are on the path of building strong and sizable bags brand in the country.”