MUMBAI: Zee TV climbed to the second position from fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 48 of 2018. Sony Pal and Star Utsav interchanged their second and third positions in the rural market. Star Plus and Zee TV retained its first and second positions in the urban market.
Hindi GEC (U+R)
Zee Anmol continued to be at the first position with 873218 impressions ‘000s. Zee TV climbed to the second position from fifth position as compared to the previous week with 761001 impressions ‘000s. Star Bharat, Star Plus, Sony Pal, Star Utsav, Sony Entertainment Television and Colors stood at third, fourth, fifth, sixth, seventh and eighth positions respectively with 734742 impressions ‘000s, 732873 impressions ‘000s, 621204 impressions ‘000s, 618101 impressions ‘000s, 578150 impressions ‘000s and 565229 impressions ‘000s.
Dangal TV and Sony Sab retained their ninth and tenth positions with 455426 impressions ‘000s and 392154 impressions ‘000s respectively.
Hindi Rural GEC
Zee Anmol retained its first position with 708740 impressions ‘000s. Sony Pal and Star Utsav interchanged their second and third positions as compared to the previous week with 450141 impressions ‘000s and 423411 impressions ‘000s respectively.
Star Bharat and Dangal TV continued to be on fourth and fifth positions respectively with 368578 impressions ‘000s and 356311 impressions ‘000s. Zee TV and Rishtey exchanged their sixth and seventh positions with 292582 impressions ‘000s and 270226 impressions ‘000s respectively. Big Magic, Star Plus and Colors continued to be on eighth, ninth and tenth positions respectively with 232905 impressions ‘000s, 225054 impressions ‘000s and 180834 impressions ‘000s.
Hindi Urban GEC
Star Plus and Zee TV retained its first and second positions respectively with 507819 impressions ‘000s and 468419 impressions ‘000s. Sony Entertainment Television stood at third position with 432072 impressions ‘000s. Colors, Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 384395 impressions ‘000s, 366165 impressions ‘000s, 297281 impressions ‘000s, 194690 impressions ‘000s, 171063 impressions ‘000s, 164478 impressions ‘000s and 119320 impressions ‘000s.
