MUMBAI: Short-form mobile video platform TikTok announced the launch of its Innovative Digital Advertising Solutions in India at the ongoing ad:tech conference. It also launched the ‘Hashtag Challenge’ for the brands to seek insights into the digital community, trigger more high-quality content, and find out the most engaging way for branding.

Apart from these, TikTok also launched Brand Takeover and In-feed Native Video to further enhance the ad impact, and to address various needs of the digital advertisers.

TikTok Ads director of global monetisation strategy Wang Tong said, “We have seen a huge fervour that TikTok has raised around the world, and of course we see that same fervour here in India as well. While we are excited about the passionate, creative and self-expressive elements that have been triggered by TikTok, we never stop exploring the manner in which we could be valuable for the business too, and to make TikTok bring in a paradigm shift in the traditional ad expression."

TikTok Ads director of global partnership Huang Linjing added, "As a marketer, it is vital to make sure that your brand is effectively connected to your audience. At TikTok, we not only provide an interactive platform for advertisers to reach out to users, but we can also make the users actually participate in our ad campaigns.”