MUMBAI: Dr. Oetker India, leading purveyor of western comfort food to India,has appointed Publicis India to handle its creative mandate and bolster its branding & communication efforts in India.The agency would play a key role in taking forward the brand’s ambition and growing its business. The decision was made post a multi-agency pitch and a 360 degree evaluation. The mandate will be led by the Delhi office of Publicis India.

Commenting on the partnership, Devarshy R. Ganguly, Vice President - Marketing, Dr. OetkerIndiasaid “As Dr. OetkerIndia continues to expand and build scale for the western comfort food category, we needed a team that would bring instrategic mindset, disruptive ideas and deliver on the ask with passion.We found a perfect fit in the team at Publicis India and are confident that they will be instrumental in driving ourbusiness.”

Commenting on the win, Ravpreet Ganesh, Executive Director, Publicis India said: “We are definitely very excited to partner a brand that is an iconic global brand that has created winning categories within a decade in India with its superlative quality offerings. Consumers are evolving and so are their preferences and Dr. Oetker has truly been exemplary in understanding the needs of the Indian consumer.Now with their plans on strengthening and growing their portfolio, we are very proud to be associated with Dr. Oetker and hope to create some path-breaking work."