MUMBAI: Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which is the highest across awards shows in the category.
The company attributeed the award show and its fiction shows for the increase in ratings. The Zee Rishtey award was presented by Dabur Almond Hair Oil, co-powered by Nerolac Paints, Brooke Bond Red Label and Himalaya Anti- Hairfall Shampoo; special partner Dixcy Scott, Jewellery partner Malabar Gold and Diamonds; partnered by Parle Milano.
Zee TV business head Aparna Bhosle said, “The success of our prime-time fiction shows stands testimony to the strengthening of our relationship with our audiences. We are humbled with the response we have received for Zee Rishtey Awards that had a strong differentiator this year - not only was it the first time ever that a broadcaster got a real life couple who were ardent fans of our shows, married at an annual awards show but the unique manner in which we could bring the entire Zee family of stars together as baraatis for #ZeeTVKiBetiKiShaadi on such a grand scale had viewers hooked. It has been our constant endeavour to bring novel concepts that resonate with our audience and create memorable experiences. As always, we will continue to strive to deliver the highest standards of storytelling and content offering to our viewers. We look forward to all our partners’ continuous support to chart a stronger success story year on year.”
Along with the success of Zee Rishtey Awards, three out of five weekday top fiction shows (Urban numbers) are from Zee TV – Kundali Bhagya with 7674 TVTs, Kumkum Bhagya with 6374 TVTs and Ishq Subhan Allah with 5700 TVTs. Zee TV has also been a consistent slot leader at 7 pm (Yeh Teri Galiyaan), 8 pm (Guddan… Tumse Na Ho Paega), 9:30 pm (Kundali Bhagya) and 10:30 pm (Aapke Aa Jaane Se) at HSM – (Urban + Rural) in the last four weeks- wk 41 to wk 44’18.
