MUMBAI: Zee TV that was on the fourth position in the previous week climbed to the second position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 44 of 2018. Star Bharat and Sony Pal interchanged their third and fourth positions in the rural market. Zee TV emerged as the leader this week in the urban market.
Hindi GEC (U+R)
Zee Anmol retained its leadership position with 809834 impressions ‘000s. Zee TV that was on the fourth position in the previous week climbed to the second position with 790406 impressions ‘000s. Star Bharat, Star Utsav, Star Plus and Colors stood at third, fourth, fifth and sixth positions respectively with 758664 impressions ‘000s, 684362 impressions ‘000s, 658147 impressions ‘000s and 606875 impressions ‘000s.
Sony Entertainment Television, Sony Pal, Dangal TV and Sony Sab stood at seventh, eighth, ninth and tenth positions with 557578 impressions ‘000s, 549560 impressions ‘000s, 438843 impressions ‘000s and 411613 impressions ‘000s respectively.
Hindi Rural GEC
Zee Anmol and Star Utsav continued to be on first and second positions with 656131 impressions ‘000s and 473748 impressions ‘000s respectively. Star Bharat and Sony Pal interchanged their third and fourth positions respectively with 393548 impressions ‘000s and 377569 impressions ‘000s. Dangal TV retained its fifth position with 339758 impressions ‘000s.
Zee TV and Rishtey swapped their sixth and seventh positions respectively with 317478 impressions ‘000s and 278130 impressions ‘000s. Big Magic, Star Plus and Colors managed to retain their eighth, ninth and tenth positions with 210676 impressions ‘000s, 207285 impressions ‘000s and 190362 impressions ‘000s respectively.
Hindi Urban GEC
Zee TV emerged as the leader in the urban market with 472928 impressions ‘000s. Star Plus jumped to the second position with 450863 impressions ‘000s. Sony Entertainment Television stood at third position with 421046 impressions ‘000s.
Colors, Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 416513 impressions ‘000s, 365116 impressions ‘000s, 309010 impressions ‘000s, 210615 impressions ‘000s, 171991 impressions ‘000s, 153703 impressions ‘000s and 120928 impressions ‘000s.
