MUMBAI: Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the search agency for HDFC Life Insurance, one of India’s leading Private Life Insurance companies.

The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office.

As part of the new mandate, the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid and Earned) for HDFC Life Insurance.

Commenting on the win, HDFC Life Insurance EVP for e-commerce and digital marketing Vishal Subharwal says, “We are happy to partner with Columbus for both our SEO and SEM accounts. We look forward to working with their team of experts to fortify our market leading position and help grow our revenues at optimal cost in a highly competitive, online market place.”

Columbus India chief business officer Nitin Sabharwal adds, “We are extremely happy to have HDFC life as our client enabling us to deploy our proprietary data driven tech solutions for managing user engagement across search engine platforms. We look forward to helping HDFC Life insurance get maximum return on advertising spends.”
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney.

Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio, SVG Columbus and Merkle Sokrati.