MUMBAI: Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency.

Grapes will now be responsible for managing the digital media for the smartphone brand.

Realme was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. Realme focuses on user needs and presents products with both strong performance and trendy design in the broad context of e-commerce.

Speaking on the win, Grapes Digital founder Himanshu Arya says, “We are glad that Realme has showed trust and conviction in us in entrusted their digital media mandate. With us, now managing their entire brand presence across multiple platforms, we are sure to launch some exciting campaigns with them.”

Realme Francis Wong adds, “We are glad to extend our association with Grapes Digital. They are doing some real good work and we would like them to manage our digital media duties too.”

Grapes Digital is a full-fledged digital marketing agency, founded by Himanshu Arya in 2009. Started as a technology driven agency it has moved towards being a digital first agency, aiming at helping brands embrace creative, technological and digital media evolution and revolutionising all aspects of their business as per the need of the digital age.

It offers varied digital service like Digital Strategy and Planning, Digital Content, Creative - User Experience, Design &and Content, Website/App design & development, Social Media Marketing, Search Engine Optimization, Experiential Technology Marketing, Digital Media - Planning & Buying, Performance Media - Planning & Buying and Influencer Marketing.