MUMBAI: Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.
Highlighting the thought behind the collection, Tanishq launched a film that shows the different and unique cultures of our country and no matter the state they are from and the language they speak, everyone comes together to celebrate the wonderful festival of Diwali.
The festival is about the beauty of lights, gifting and the auspiciousness of gold which is exactly what the film shows. Whether a morning puja in the South Indian household, or a teen patti party amongst friends in the North, Tanishq is here to celebrate with everyone in all forms and styles.
The film shows loved ones gifting each other a piece of Tanishq – a husband and his wife, two friends, a mother and a daughter, all equally showcasing their love towards one another and celebrating a ‘Tanishq Waali Diwali.’
Titan Company associate vice president of marketing for jewellery division Deepika Tewari says, “We want to highlight the uniqueness of each ethnicity and yet, with different rituals for the season of lights, at the end of the day, we want to show how everyone comes together to celebrate with their loved ones. Each piece of our new collection Utsava shows delicate craftsmanship that brings out the rich heritage and culture that our country has grown in. Whether we are from the North, South, East or West, we all are proud of what our country is made of, and Tanishq is here to highlight just that.”
Lowe Lintas president South Hari Krishnan adds, “Whether it’s rising oil prices or falling rupee, nothing can dampen the spirit of Diwali. ‘Dilwalon ki Diwali’ is a celebration of India’s unbridled festive spirit and a tribute from Tanishq.”
The modern Indian woman today is continually on the lookout for new designs and elements to compliment her look, but never fully forgets the beauty of heritage and tradition. To celebrate this, Tanishq has come out with the new collection which is a beautiful fusion of modern and traditional. This collection consists of statement pieces that bring about an edginess and style with delicate craftsmanship.
