Mumbai : The network with a humane purpose, Viacom18, along with 700 student volunteers associated with the Children’s Movement for Civic Awareness (CMCA) today supported the city civic authorities by organizing a clean-up drive across major beach promenades in the city. As a part of the Chakachak Mumbai initiative, Viacom18’s flagship CSR project, the organisation has been partnering with CMCA for 3 years now to support the annual beach clean-up post Ganpati Visarjan.

Joining the young volunteers were popular Nickelodeon toons Motu Patlu and Shiva, who encouraged and motivated them towards environment friendly living and responsible celebrations. Accompanying them was popular actor Archana Nipankar who plays Dipika in the popular Colors Marathi show Radha Prem Rangi Rangali.

Over 700 children from twelve schools assembled at various locations across the city to be a part of the beach clean-up. The beach clean-up is an annual event organized by CMCA, where scores of children from CMCA member schools participate to clean up the beaches after Ganapathi Visarjan.

Every year during the month of September, the streets of our city play host to Ganesh Chaturthi celebrations. A large section of the society is still unaware of the pollution and environmental damage caused by Plaster of Paris (POP) idols and chemical paints. CMCA has always stressed on the importance of celebrating festivals in a responsible manner. As part of the learning process, children conduct eco-Ganesha campaigns in their schools and neighbourhoods to spread awareness about the environmental impact of Plaster of Paris and to encourage people to celebrate festivals in an environmental friendly way.