MUMBAI: Manav Sethi, one of the prominent faces in Indian OTT industry, has stepped down from his position of chief marketing officer at ALTBalaji. Confirming the development to Indiantelevision.com, Sethi said he would be signing up with a new assignment very soon.

The founding CMO of ALTBalaji joined the company in January 2017. He created and implemented brand strategies to build awareness and loyalty of the platform.

His experience spans over fifteen years in managing & scaling up teams across product, engineering, technology and marketing both at national and international levels. Prior to his position in ALTBalaji, he worked with ASKME.com. He also worked with Getit Infoservices and Reliance Big Entertainment.

Balaji Telefilm’s digital venture showed impressive result by acquiring 2.1 million new paid users in Q1 of FY19 excluding Reliance Jio platform users. The revenue also picked pace reaching Rs 5.8 crore in the quarter.