MUMBAI: YouTube has announced a new suite of features designed to offer creators and their fans new ways to contribute charitable causes, named as YouTube Giving. The new features include Fundraisers (beta), Community fundraisers (beta), Campaign matching (beta), and Super Chat for Good. The tech giant has been constantly expanding the types of things creators can do with their videos.

The new Fundraisers feature allows YouTube to create and embed a fundraising campaign right next to their videos and live streams. Fans will be able to donate to creator-led campaigns directly on YouTube via a “Donate” button on the back of this feature. However, this first beta period will be available to a limited group of creators in the US and Canada.

It will enable multiple creators to co-host the same fundraiser. With this feature, campaign will appear in multiple videos simultaneously and reflecting the total amount raised across the platform.

“In the coming weeks, we’ll also roll out Campaign Matching, allowing creators who organie Fundraisers and Community Fundraisers to receive matching pledges to help amplify their efforts. This beta feature will display matching pledges from other creators or brands directly within the Fundraiser to help inspire more fans to get involved and maximize impact,” read the company blog.

Online fundraising has now become a popular activity across different sites. Another FAANG company Facebook also entered the market a couple of years ago. But the social media platform charges platform fees on some of these fundraisers.

Super Chat for Good is yet to be launched which will allow creators to raise funds on live streams and Premiere videos.