MUMBAI: Launched in 2006 by Roopak Saluja, BANG BANG disrupted the Indian commercials production industry by introducing international directorial talent to the market. Additionally, BANG BANG was also the first to introduce standard global processes like detailed transparent costing, etc.

With an initial focus on visual storytelling, BANG BANG cornered the beauty and automotive advertising market by significantly raising the bar for production values in Indian advertising. Subsequently, it expanded its repertoire by serving as a home for iconic Indian directors like Dibakar Banerjee.

Over the years, BANG BANG has produced iconic spots for brands like IKEA, Google, Pepsi, L’Oréal, Sony, Unilever, Indigo, Netflix and dozens of others with Ogilvy, JWT, Lowe Lintas, Dentsu Taproot, Wieden + Kennedy, BBH and many other agency partners.

BANG BANG launched its new avatar earlier this year, working with Dentsu India on a mammoth production to deliver IKEA’s iconic India launch campaign, being rolled out across media over the coming months.

To announce its #Production2020 mission and evolution, BANG BANG released this high-octane video last week across social media channels.

BANG BANG founder and managing director and group CEO of The 120 Media Collective Roopak Saluja said, “It’s hard to overstate the extent of flux our industry has seen in recent years. But wait, there’s more coming. The world needs a recalibrated production model to cater to the needs of 2020. We at BANG BANG have been ramping up to this reality for years and are delivering it here and now in 2018, with commercials at the core but augmented capabilities, backed by a vast body of work, across content, photography, digital, interactive, gaming and more. The one constant is storytelling but there are now a thousand ways to get there.”