MUMBAI: Handset maker Vivo has awarded its media duties to GroupM’s media agency MediaCom. The account is estimated to be worth Rs 400 crore.

The account will be managed and supervised from the MediaCom Gurgaon office.

MediaCom won the mandate following a competitive multi-agency pitch.

Vivo is today among one of the largest mobile phone brands in India.

As the full form AoR for VIVO in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all mass media. This big win follows MediaCom’s stellar showing at the Cannes Lions 2018.

Vivo India CMO Jerome Chen says, “We understand that being creative is as important for a brand as its product innovation. MediaCom’s creative ideas and approach resonate with Vivo’s ethos as an innovation-driven brand. As we continue to grow stronger in India, we believe this partnership will enable us to step up our engagement with the consumers even more. We look forward to a long and mutually successful partnership with MediaCom.”

MediaCom South Asia CEO Navin Khemka adds, “The growth of the telecom industry in India is unprecedented and the smartphone adoption brings exciting opportunities. Vivo is one of the leading and innovative players in this space. We are delighted to partner with Vivo and looking forward to creating unmatched brand value and innovative solutions for our consumers.”